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Search engine marketing

Search Engine Marketing (SEM) covers activities aimed at improving a website's search engine rankings (Search Engine Optimisation or "SEO") as well as search engine advertising campaigns such as pay-per-click advertising through search engines (e.g. Google AdWords campaigns).

  Search Engine Optimisation (SEO)  

Search Engine Optimisation may seem like a complex subject, which in turn has created a number of myths and misconceptions about the term. However, while there in fact are quite a number of everchanging factors to keep in mind when optimising a website for search engines, most of them make a lot of sense and are aimed at ensuring that internet users can easily find the information they're looking for.

At Web Cape we specialise in applying best practice Search Engine Optimisation to all our websites.

SEO typically comes in two phases:

SEO Phase 1 - Before Website Launch

Includes all the SEO friendly measures we take while building your website (keywords, title and description tags, quality of write-ups, etc). Phase 1 is typically included in your web design package.

SEO Phase 2 - After Website Launch

Includes activities aimed improving search engine rankings after launch (link exchange programmes, blogging, website updates, etc). Phase 2 is typically a recommended optional extra on our website projects.

  Google AdWords Campaigns  

Google AdWords

Pay-per-click advertising such as Google AdWords can be a great way to generate instant traffic to a website. As you only pay for what you're getting (i.e. you only pay an agreed amount when someone actually clicks on your ad and is taken to your website), it's a very cost-effective solution, provided the campaign has been planned professionally.

Web Cape have extensive experience in planning, setting up and managing Google AdWords campaigns for clients with great results. Please contact us for further information.


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Marthe Bijman, Owner, Red Pennant Communications

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